How valuable the label,"Made in Germany" is today ?
This is what has been taken up for test by the economic agency of Germany, GTAI. The agency,
German Trade and Investment found that German products and it craftmanship are held in high esteem in
Russia.
One German machine is enough for Russian companies to promise their customers German
quality," says Bernd, the Russian correspondent. He adds, "In a nutshell, 'Made in Germany' stands for quality and dependability in Russia.
Though Britain's Merchandise Marks Act 1887 has caused immense damage to the German
label by attributing ' low quality' to it, the reputation of goods and services from Germany remains good in
United Kingdom. A contradictory statement to the 110 year old illusion, by Stephen Ehninger from London,
is enough to assess the truth. He says," For at least 110 years, many Britons have connected mainly quality
and dependability with German products.." That's a trend that has increased in recent years, he added.
In Brazil, the German brand stands for dependability, durability and quality, according to Oliver
Dohne. However, the German firms need to communicate more and invest in proximity to customers and
after-sales service. Apart from the upper-class consumers, awareness about the German brands, has to be
created among the middle class also.
Stefannie Schmitt from Beijing wrote," Competition has increased in nearly all sectors and
companies manufacturing goods in China often need to explain that their products are "designed" or
"engineered in Germany". Her words reiterate that labels alone are not enough.
, some German products enjoy a good reputation but a Made in Germany" label doesn't help all
goods, wrote Katrin Paswantis from New Delhi. "German products stand for quality and fascinating
technology." She added that high prices often impede the customers from doing more than window shopping.
She adds that German products do not score as well when comes to design and lifestyle products. She mentions that
popular.
Martin Wiekert wrote from Washington," When the German origin is known, manufacturers or
products are seen to be of high precision and quality. But, on the other hand they are also seen as a
handsome price and being an unwelcome competition to products made in the U.S.A.
Detlef Rehn wrote from Tokyo that Made in Germany is important asset, especially when it comes
to cars and machines, environmentally friendly and energy-related products. He reminds that this reputation
has to be proved repeatedly.
According to the recent study report, German goods and services, still holds a good
reputation. However, it is business groups of the country, which have to initiate proper measures to improve
their own brand s.
It is the largest producer of wind turbines. it is the biggest capital exporter in the world.
Most of the German companies (99%) belong to the German "Mittlestand." The small and medium
sized enterprises are family-owned. The world's 500 largest publicly-listed companies, as per the report of
Fortune Global 500, 50 companies are headquartered in Germany. Of these, the top 10 are Volkswagen,
BMW, Siemens, BASF, Allianz, Munich Re, E. ON, Bayer, Dalmier and RWE. Germany is the top location
for trade fairs. Around two-thirds of the world's leading trade fairs take place in Germany. It is the largest
exporters of arms among the non-permanent members of the United Nations Security Council. The main
cities that become the venue to a number of trade fairs and seminars are Munich, Hanover, Frankfurt and
Berlin.
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